Certificate IV LIS Marketing SITXMPR401

Last week we had a look at the definition of marketing and read a few articles on why we should create a marketing plan. The reason we create a marketing plan is to get clear objectives as to what we want to achieve with a particular marketing campaign and be able to measure our success. For your assessment task, the Marketing plan has been broken down into smaller units i.e. it has been spread across assessment 2 and assessment 3 (see Assessment Guide on Moodle for full details). Why write a marketing plan http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-plan-template https://www.business.gov.au/Info/Plan-and-Start/Develop-your-business-plans/Marketing/Develop-a-marketing-strategy The 4Ps,  5Ps or 7Ps of the Marketing Mix http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics https://knowhownonprofit.org/campaigns/brand/marketing-1/marketi...

What is Marketing? http://dictionary.reference.com/browse/marketing Dictionary.com defines marketing as: "1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling." Here is another definition: http://www.businessdictionary.com/definition/marketing.html Creating a marketing plan Before you decide what marketing materials you need, you should devise a marketing plan so that the materials that you produce will meet your organisation's marketing requirements. Marketing campaign examples Coca Cola Watch the Coca Cola "Share a Coke" campaign video https://www.youtube.com/watch?v=2X8Bd3-G6IU What do you think? Was it a clever idea? Did it work? Did it meet the objectives? Dumb Ways To Die http://mccann.com.au/project/dumb-ways-to-die/ http://www.dumbwaystodie.com/ Discussion ...