Certificate IV LIS Marketing SITXMPR401

Social Media Marketing While there is still a lot of print-based marketing materials used in libraries, more and more marketing is achieved via social media. Watch the video and Read the following articles on Social Media Marketing and Discuss. YouTube Video: What is Social Media Marketing: Social Media basics explained, WuHoo Digital Articles https://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/ https://sproutsocial.com/insights/social-media-marketing-strategy/ https://bluetrainenterprises.com.au/blog/2017/07/25/social-media-libraries/ https://www.ebsco.com/blog/article/ten-tips-to-master-social-media-at-your-library https://oedb.org/ilibrarian/10-social-media-marketing-tips-for-libraries/ Class Activity 1 Do you think that Social Media Marketing could work for your scenario (Portfolio)? Why? / Why not? Social Media Posts and Cover Pages Canva has Social Media templates included in its range of design templates https://www...

Watch the following videos from Lynda.com Keeping these as Lynda.com links as they seem to be working OK. What is Copywriting: https://www.lynda.com/Business-Online-Marketing-tutorials/What-copywriting/149250/175045-4.html?org=chisholm.edu.au Types of marketing Copywriting: https://www.lynda.com/Business-Online-Marketing-tutorials/Types-marketing-copywriting/149250/175046-4.html?org=chisholm.edu.au Writing a headline: https://www.lynda.com/Business-Online-Marketing-tutorials/Writing-headline/149250/175056-4.html?org=chisholm.edu.au Using Typography effectively: https://www.lynda.com/Business-Online-Marketing-tutorials/Using-typography-effectively/149250/175061-4.html?org=chisholm.edu.au The recommended viewing list is: 1. Overview of Marketing Copywriting What is copywriting? Types of marketing copywriting Preparing yourself to write copy  2. Writing Copy Assembling your tools Creating the plan  Free writing to get ideas down  Writing a hea...