Session 6 - Writing Copy

Watch the following videos from Lynda.com

Keeping these as Lynda.com links as they seem to be working OK.

What is Copywriting:
https://www.lynda.com/Business-Online-Marketing-tutorials/What-copywriting/149250/175045-4.html?org=chisholm.edu.au

Types of marketing Copywriting:
https://www.lynda.com/Business-Online-Marketing-tutorials/Types-marketing-copywriting/149250/175046-4.html?org=chisholm.edu.au

Writing a headline:
https://www.lynda.com/Business-Online-Marketing-tutorials/Writing-headline/149250/175056-4.html?org=chisholm.edu.au

Using Typography effectively:
https://www.lynda.com/Business-Online-Marketing-tutorials/Using-typography-effectively/149250/175061-4.html?org=chisholm.edu.au

The recommended viewing list is:

 1. Overview of Marketing Copywriting

  • What is copywriting?
  • Types of marketing copywriting
  • Preparing yourself to write copy 

2. Writing Copy

  • Assembling your tools
  • Creating the plan 
  • Free writing to get ideas down 
  • Writing a headline
  • Testing your headline
  • Structuring for print
  • Using Typography effectively

3. Rewriting Existing Copy

  • Rewriting existing copy 



The following articles may provide some helpful advice for writing great marketing materials.

https://www.thebalancesmb.com/the-art-of-copywriting-1794629

https://support.office.com/en-us/article/Tips-for-writing-effective-marketing-publications-e257b6f3-fbc7-46c4-ac31-ddfecdbfc4ef

https://www.proofcommunications.com.au/5-ways-write-better-marketing-materials/

https://www.thebalancesmb.com/do-your-marketing-materials-sell-2296038

https://blog.fivestars.com/6-writing-tips-to-make-all-of-your-marketing-material-effective/

Don't Forget the tutorials and lessons available on sites like Canva!

https://designschool.canva.com/

https://www.canva.com/learn/marketing/

Spelling and Grammar

Please make sure that you proofread your content to make sure that all spelling is correct (unless purposely wrong for effect) and your grammar and punctuation is used correctly and matches the tone and target audience of your publication.




https://cybertext.wordpress.com/2012/11/22/a-light-hearted-look-at-how-punctuation-can-change-meaning/

http://www.future-perfect.co.uk/grammar-tip/fun-with-punctuation/

Fonts and Kerning

http://www.boredpanda.com/funny-letter-spacing-fails/

Colours


http://www.sitepoint.com/10-troublesome-colors-to-avoid-in-your-advertising/

How to change Kerning

Read the following article on Kerning

https://www.canva.com/learn/kerning/

Canva



MS Word






Fonts

We covered Fonts when we did the applications class, but here is a reminder.

If you are designing on your PC, don't forget you can search for and download free fonts that can be used on your marketing materials.

Here are a few examples, but there are lots more
http://www.1001freefonts.com/
http://www.dafont.com/
http://www.fonts2u.com/
http://www.fontsquirrel.com/

Grammarly

Tools such as Grammarly can be used to ensure that you use correct spelling and grammar. It has an add-in for Chrome and MS Office, so can be used on the web or standalone in Word.

https://app.grammarly.com/

https://www.toptenreviews.com/best-online-grammar-checker

Other Spelling and Grammar tips

https://www.creativeboom.com/resources/7-handy-tools-to-check-your-spelling-and-grammar/



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