Session 7 - Social Media Marketing and Finishing your Portfolio

Social Media Marketing


While there is still a lot of print-based marketing materials used in libraries, more and more marketing is achieved via social media.

Watch the video and Read the following articles on Social Media Marketing and Discuss.

YouTube Video: What is Social Media Marketing: Social Media basics explained, WuHoo Digital

Articles
https://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/

https://sproutsocial.com/insights/social-media-marketing-strategy/

https://bluetrainenterprises.com.au/blog/2017/07/25/social-media-libraries/

https://www.ebsco.com/blog/article/ten-tips-to-master-social-media-at-your-library

https://oedb.org/ilibrarian/10-social-media-marketing-tips-for-libraries/

Class Activity 1

Do you think that Social Media Marketing could work for your scenario (Portfolio)?

Why? / Why not?

Social Media Posts and Cover Pages

Canva has Social Media templates included in its range of design templates

https://www.canva.com/create-a-design

As does Desygner

https://desygner.com/create






Class Activity 2

Using either Canva or Desygner, try creating a Facebook Post for Mysty River Regional Library Service to Promote either:

  • StoryTime, held every Tuesday and Friday
  • School Holiday Program.
Post your result to our Facebook Group.

MS Word e-Mail Merge

Using MS Word, you can do an email mailmerge direct to Outlook. All you need is a list of email addresses, any other details you want to include. A word of warning if you are going to try this - make sure you don't use real email addresses and it will attempt to send them out.

https://support.office.com/en-us/article/use-mail-merge-for-bulk-email-letters-labels-and-envelopes-f488ed5b-b849-4c11-9cff-932c49474705

Your Portfolio


Based on your marketing strategies, Create 4 different marketing print items.

PF1. Marketing Strategies
Details of your marketing strategies – i.e. how will you achieve your objectives. This could include running an event or focusing marketing materials for a specific purpose.
PF2.  Production Plan
Timeline
Responsibilities
Contingencies or backup plans
Copyright issues and constraints
PF3. Drafts
Rough draft of each marketing material
Approximate Cost
PF4. Print Items
Marketing materials X 4
Suitability for marketing strategy
Appropriate use of language including cultural considerations
Correct spelling and grammar (appropriate)
Layout and Readability including use of fonts
Use of images – appropriate for topic and demographic, quality, placement, Copyright
PF5. Non-Print Item
Suitability for marketing strategy
Layout and Readability including use of fonts

What things could this include?
Examples include:
  • Posters and Flyers
  • Tri-fold brochures
  • A4/A5 brochures
  • Postcards
  • Business cards
  • Calendars
  • Maps
  • DL Cards
  • Bookmarks
Can you think of anything else

How will the items be distributed?

Comments

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