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Session 7 - Social Media Marketing and Finishing your Portfolio

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Social Media Marketing While there is still a lot of print-based marketing materials used in libraries, more and more marketing is achieved via social media. Watch the video and Read the following articles on Social Media Marketing and Discuss. YouTube Video: What is Social Media Marketing: Social Media basics explained, WuHoo Digital Articles https://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/ https://sproutsocial.com/insights/social-media-marketing-strategy/ https://bluetrainenterprises.com.au/blog/2017/07/25/social-media-libraries/ https://www.ebsco.com/blog/article/ten-tips-to-master-social-media-at-your-library https://oedb.org/ilibrarian/10-social-media-marketing-tips-for-libraries/ Class Activity 1 Do you think that Social Media Marketing could work for your scenario (Portfolio)? Why? / Why not? Social Media Posts and Cover Pages Canva has Social Media templates included in its range of design templates https://www...
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Session 6 - Writing Copy

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Watch the following videos from Lynda.com Keeping these as Lynda.com links as they seem to be working OK. What is Copywriting: https://www.lynda.com/Business-Online-Marketing-tutorials/What-copywriting/149250/175045-4.html?org=chisholm.edu.au Types of marketing Copywriting: https://www.lynda.com/Business-Online-Marketing-tutorials/Types-marketing-copywriting/149250/175046-4.html?org=chisholm.edu.au Writing a headline: https://www.lynda.com/Business-Online-Marketing-tutorials/Writing-headline/149250/175056-4.html?org=chisholm.edu.au Using Typography effectively: https://www.lynda.com/Business-Online-Marketing-tutorials/Using-typography-effectively/149250/175061-4.html?org=chisholm.edu.au The recommended viewing list is: 1. Overview of Marketing Copywriting What is copywriting? Types of marketing copywriting Preparing yourself to write copy  2. Writing Copy Assembling your tools Creating the plan  Free writing to get ideas down  Writing a hea...
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Session 5 - Tools for creating marketing materials

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Publisher 2016 I highly recommend watching the Linked In Learning (Lynda.com) Tutorials in the Publisher 2016 Essential Training course. The first link should go to the course, but I have selected certain videos that I thought were important and they are included in the playlist below. Don't forget to download the files if you want to practice along with the tutorial https://www.linkedin.com/learning/publisher-2016-essential-training/understanding-the-interface?u=37707396 Here is the list of videos from the above course that I recommend: Playlist 2. Working with Text Using built-in templates Adding and modifying placeholder text Inserting text from another file Flowing paragraph text with placeholders  3. Working with Objects Using the scratch area Drawing and customizing shapes 4. Working with Graphical Objects Inserting and swapping pictures  Working with picture placeholders  Using pictures as backgrounds  6. Customizing Layout...
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Session 4 - Paper types and Distribution

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History of Paper Watch the following video on the history of paper https://www.cbsnews.com/video/the-history-of-paper/ If you prefer to read about it, you can read the following article. https://www.papersizes.org/paper-history-overview.htm How is Paper made: Read about it here:  https://www.caseyconnect.com/blog/how-is-paper-made Or watch it here: Sappi Tube - The paper making process parts 1 - 4 https://www.youtube.com/watch?v=SDyJVr1q9kg https://www.youtube.com/watch?v=5k13In-Hc30 https://www.youtube.com/watch?v=p0hKbuCkFqM https://www.youtube.com/watch?v=L6egzrdLOmM Paper Sizes A Series In the print industry, there is a range of paper and card stock sizes that are available. Some you will have already come across such as A4 paper and DL envelopes. The A and B series paper sizes are defined in ISO 216 (International Organisation for Standardization)  www.iso.org  Current version of ISO 216 available here (for purchase)...
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Session 3 - Using MS Word to create print based marketing items

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Tips for creating Print Material These articles offer some useful tips for creating print based marketing material https://inkbotdesign.com/effective-marketing-materials/ https://www.mimeo.com/blog/design-print-marketing/ Tips for Flyers, Posters and Handouts: http://libraryaware.uservoice.com/knowledgebase/articles/94566-tip-flyers-and-posters https://libraryaware.uservoice.com/knowledgebase/articles/94560-tip-handouts Class Activity 1 Based on your reading, what are the main points you need to consider when designing print based marketing material? What would be your personal top 2 considerations and why? Using Word to create marketing material There are lots of different applications that you can use to help you design print based marketing materials. We will look at few over the coming weeks, but today we will look at one that is pretty much in everyone's arsenal - MS Word. Using Templates One of the easiest ways of creating print material with MS Wor...
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